My productMobile & web appOngoing
Habit Nova.
Habit tracking you can tap. Stick an NFC tag where the habit happens, tap it with your phone, and it is logged.
- NFC tap-to-log
- 21 widgets
- AI coach
Joseph Melendrez · Booking new projects
Hi, I'm Joseph, a Founder in Fargo. Apps, websites, brands: I design them, build them with AI as my pair programmer, and actually run the businesses behind them.
- products I own and run
- 3
- products I own and run
- years designing for the web
- 9+
- years designing for the web
- in every build, human-reviewed
- AI
- in every build, human-reviewed
Habit Nova✦Handoff Hero✦Powder Inventory✦Arrow Advisors✦Liljenquist Law✦Coco's Care✦Russ Fan Archive✦
(01) · Who I am
I'm a founder who still writes the code. I design the brand, build the product, and ship it to real customers, then keep making it better. Every project here is something I've built end to end.
(02) · Selected work
(03) · What I do
01
Products
I start and run my own software companies. Habit Nova, Handoff Hero and Powder Inventory are live, with real customers, billing and support.
- SaaS
- Mobile apps
- Payments
- AI features
02
Brands & websites
For founders and local firms I design the identity and build the site, fast, findable and easy for the team to update themselves.
- Brand identity
- Web design
- SEO
- Content systems
03
AI that earns its keep
I put AI where it saves real time: writing grounded in your own voice, label scanning, coaching. Always with limits, so it never runs up a surprise bill.
- Claude
- OpenAI
- Vision
- Automation
(04) · How I build with AI
AI is part of how I work every day. It makes me faster, but the thinking, the taste and the responsibility for what ships stay with me.
- Faster first versions
- More budget for design and polish
- Docs you actually keep
- Cost limits on any AI you ship
- 1
I own the plan
Every build starts with me: the product decisions, the data model, security and how it should feel. AI doesn't pick the architecture. I do.
- 2
AI as my pair programmer
I work with tools like Claude Code to draft components, write tests, refactor and dig through docs. It handles the repetitive typing so I can spend my time on the parts that need judgment.
- 3
Every project has a memory
Each codebase keeps a living guide of its own rules: how billing works, where the security boundaries are, what the style is. The AI follows it, and you keep it as documentation.
- 4
Nothing ships unreviewed
I read every change, run the build and lint, and test on real devices before anything goes live. AI writes drafts; I sign off.
(05) · Services & pricing
Every project gets a fixed quote after a short call. Ranges are a starting guide.
(06) · How I work
Five rules I build by.
- 01
Ship it
A working product in front of real people beats a perfect plan. I launch early and improve in the open.
- 02
Own it
Design, code, billing, support. Knowing every layer is how small teams move faster than big ones.
- 03
Make it fast
Speed is a feature. Pages load quickly, taps respond instantly, and nothing makes you wait for no reason.
- 04
Be found
Clean structure, real metadata and content people search for. A beautiful site nobody finds is a hobby.
- 05
Keep it honest
No dark patterns, no inflated claims. Clear pricing, clear copy, and products that do what they say.
Have an idea?
Let's go build your thing.
A new product, a brand that needs a home online, or a site that should be pulling its weight. Tell me about it. No pitch deck needed.